comcast

First 30 Days:
Laying The Foundation

Primary Focus:
Orientation, Training, and Relationship Building

• Relocation & Setup
  • Successfully complete relocation to Huntington, WV at my own expense.
  • Establish a strong work-life foundation to maintain a healthy, sustainable routine.
• Training & Certification
  • Complete ULearn Academy RSC modules with focus and engagement.
  • Review all Xfinity products, services, promotions, and pricing tiers for Beltway Region.
  • Continue to apply the GREAT customer interaction model expectation.
• Tools & Systems Mastery
  • Maintain proficiency with Celestial, Einstein, and Retail 360.
  • Assist with XVIP Planogram and visual merchandising standards.
  • Begin tracking and analyzing Net Promoter Score (NPS) to understand customer satisfaction and areas for improvement.
• Team & Culture
  • Build rapport with team members and leadership.
  • Observe team dynamics and identify top performers to learn from.
  • Seek mentorship and feedback frequently.

Days 31–60:
Performance & Integration

Primary Focus:
Sales Effectiveness, Process Ownership, and Visibility

• Sales & Customer Experience
  • Use the GREAT model consistently and effectively with customers.
  • Focus on working within CSG and other sales tools.
  • Start driving sales metrics and compete for an elite spot in Beltway region.
  • Seamlessly pivot from sales floor to back-of-house operations as needed.
• Operational Excellence
  • Take ownership of back-of-house organization and inventory processes.
  • Maintain meticulous product tracking, cleanliness, and compliance.
  • Participate in daily huddles and contribute to a positive team environment.
• Community Engagement
  • Begin identifying local opportunities for Xfinity visibility (e.g., Huntington’s Cruise Avenue events).
  • Explore sponsorship or vendor participation opportunities through corporate channels.
  • Network with local businesses and community leaders to build presence.

Days 61–90:
Leadership, Outreach & Long-Term Strategy

Primary Focus:
Impact, Initiative, and Community Presence

• Advanced Sales Strategy
  • Leverage Celestial to create customized packages and upselling strategies.
  • Take initiative to coach newer team members or shadow top performers to level up skills.
  • Consistently hit or exceed KPIs for sales volume, NPS, and accessory attach rates.
• Ownership Mentality
  • Take full ownership of product placement and visual standards, ensuring XVIP Planogram compliance remains at 100%.
  • Provide feedback on operational improvements and customer insights to management.
  • Develop systems for staying organized and responsive during busy sales periods.
• Community & Brand Advocacy
  • Represent Xfinity at local events as a community liaison and product expert.
  • Pitch ideas for new engagement opportunities in Huntington (e.g., festivals, fair and regatta, chamber of commerce events).
  • Begin building a personal brand within the community as a trusted, approachable Xfinity representative.

Success Metrics by Day 90
Stakeholder In Community and Team Outcomes

Primary Focus:
Team-Focused Member Enhancing Community and Collaboration

• Fully certified in all Xfinity sales training platforms (ULearn, Celestial, Einstein, Retail 360).
• NPS consistently in the top tier for the location and for the Beltway region.
• Proven track record of sales performance and customer satisfaction.
• 100% compliance with store merchandising and operational standards.
• Active community participant with one or more successful event engagements.

Hiring Manager
Comcast– Beltway Region
12241 W Broad St. Suite A Henrico, VA 23233

Dear William Evans,

I am formally writing to express my interest in the open Retail Sales Consultant (RSC) position in Huntington, WV. Currently, I serve as a Retail Store Associate (RSA) in the Central Region, and with recent family developments, I am seeking an internal transfer that allows me to return home to the foothills of Appalachia while continuing my professional journey with Xfinity.

On April 17, my mother passed away, and my 92-year-old father—my hero—now needs my support. Relocating back to the Tri-State area will allow me to assist him while remaining a dedicated and productive member of the Xfinity family. I view this not only as a personal homecoming, but as an opportunity to deepen my impact as a Xfinity brand ambassador and reconnect with the community where my roots run deep.

Since leaving South Point in 1992 after marrying my wife, our journey has taken us through Texas, the Carolinas, Arizona, and most recently to the nation’s oldest city, St. Augustine, Florida. Despite the miles, South Point and the Tri-State region have always been “home,” and I have always proudly carried that identity with me.

The Rust Belt raised me, and my travels across the country—through various cultural and professional landscapes—have shaped who I am today: a meticulous, organized, detail-oriented professional who’s committed to customer satisfaction and community impact. I hope this is evident not only in my Workday profile, but also in the custom webpage I’ve tailored to highlight my strengths and story.

Joining the Beltway Region means more than a transfer; it means coming full circle—to serve, contribute, and represent Xfinity in a region that shaped my foundation. I’m ready to bring my experience, enthusiasm, and sense of purpose home to the Rusty Beltway Foothills.

Thank you for considering my application. I would be grateful for the opportunity to discuss this further and demonstrate how I can continue to support Xfinity’s mission in the Huntington location.

Matthew A. Crace